Part of being a value-added info pro is learning to see ourselves as strategic resources within our organization or for our clients. That means taking responsibility for how our messages are being received and how we are preceived.
I use the elevator speech as one tool to help info pros describe their value succinctly. Instead of talking about what you do, focus on what happens afterward. What decision was made? What new initiative got off the ground?
An effective elevator speech grabs the listener's attention within the first five seconds and inspires the other person to implore you to tell them more. Like haiku or Twitter, it's an exercise in distilling the essence of an idea into as few words as possible.
Read more about using your elevator speech to promote your value, at Librarian of Fortune.com.